EVESHAM — With its white bar, bright red chairs, television screens and pulsing music, the Cherry Blow Dry Bar will never be confused with a traditional hair salon.
Instead, its vibe speaks to today’s busy woman, always on the go and always wanting to look great. “She’s not a stay-at-home person. She works; she goes to the gym,’’ said Bryn Erace, who, with her husband, Joe, owns the dry bar, which opened at the end of July.
There’s another difference between the dry bar and the more familiar salon. No hair cuts and no coloring. The emphasis is strictly on styling. Erace imagines a young client who starts her day early with a workout at the gym.
“After she showers, her hair is wet. She can come here, have her hair styled and be ready for work in 45 minutes,’’ said the bar owner, a resident of Mullica Hill.
A “look book,’’ filled with illustrations of the latest styles, helps clients make difficult decisions. But sometimes, what they envision is not what will be flattering. That’s where the stylist comes in with his or her experience and expertise.
“Sometimes, a woman with long hair, big and bouncy, wants a look that won’t work. Or a client with tight, kinky hair wants it to be straight without realizing that will require an iron,’’ Erace said.
Everyone has the same goal, she said: A customer who feels good and wants to come back.
Although the focus is on styling, the dry bar offers other services, including conditioning treatment, scalp massage and makeup sessions. “We also do root-concealing spray,’’ Erace said. “Who wants to go around with gray roots showing?’’
Who indeed. Certainly not the many seniors who frequent the dry bar in addition to the younger clientele. Then, there’s the 8-year-old girl who wants her hair braided and whose mother isn’t sure how to do it. Erace and her stylists, all licensed by the state of New Jersey, are there for them.
Different types of hair are styled differently and the dry bar stylists like to share what they know, like how to section the hair before styling it. The owner also cautioned that too frequent shampooing is not always a good thing.
“I used to wash my hair every day,’’ said Erace, whose hair is long and straight. “But I have learned to take better care of my hair and to use dry shampoo.’’
The bottom line for her and for her clients is to feel good about themselves. “We all like to be pampered,’’ she said.
Prices at the Cherry Blow Dry Bar, located on Route 73 in the new The View of Marlton shopping center, are about $39.99 for a first visit. Special memberships and packages are available.
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