October 10, 2017 // Franchising.com // CHERRY HILL, N.J. - Cherry Blow Dry Bar - an expanding franchise that provides premium express services including blowouts, hair extensions, makeup services and treatments - is heading to Philadelphia.
A development agreement and lease has already been signed for the area’s first salon, which is slated to open in November at 713 Walnut Street. It will be the first of several that the New Jersey-based franchise hopes to open in the metro area over the next few years.
“I am excited to introduce Cherry Blow Dry Bar to Philadelphia,” said Monique Costa, a Philadelphia native who will own and operate the first salon. “Women today are extremely busy. They are juggling careers, family, children and more. Cherry Blow Dry Bar provides a totally unique, one- stop-shop for affordable glam services. The hours of our operation will offer the opportunity to come in before work to add the finishing touches to a corporate look, after work for a night out in the city or any time in between. Plus, we will be open seven days a week for added convenience.”
Knowledge of the beauty industry has always been a strong suit for Costa. Growing up, her mother was a hairstylist and ran a salon out of their home in the Philadelphia area. Always surrounded by hair experts and customers, Costa knows how important it is to provide high-quality services at an affordable price point.
“I’ve been a customer of high-end salon services my entire life,” said Costa. “None of them compare to the convenient membership model Cherry Blow Dry Bar offers to local consumers. Cherry Blow Dry Bar represents the service I believe in and we are totally committed to giving our clients the very best experience each and every time they visit.”
Cherry Blow Dry Bar offers blowouts for hair of any length starting at about $35. Customers can pick and choose from the salon’s styling menu which includes nine different hairstyles - from updos and beachy waves to braids and voluminous curls. Salons offer three types of memberships, starting at about $59 for two monthly blowouts.
Although Cherry Blow Dry Bar primarily focuses on blowouts, other beauty services such as hair extensions, treatments, makeup application and even scalp massages are also offered.
“Our main goal is to find franchisees who believe in our proven business model and mission to provide glam styling services at affordable prices,” said Cherry Blow Dry Bar CEO Fred Vicario. “Monique epitomizes this mentality, and we are thrilled to welcome her to the Cherry Blow Dry Bar team. We are incredibly pleased with the following we have garnered thus far, and are excited to see the same acclaim and recognition develop in Philadelphia."
Today, there are 11 salons open and operating in seven states - California, Florida, Georgia, New Jersey, Pennsylvania, Alabama and Virginia - with nearly 25 more under various stages of development throughout the country.
For more information about Cherry Blow Dry Bar, visit www.cherryblowdrybar.com.
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