New-to-Texas blow dry bar wants every day to be a good hair day in Frisco

Published on Culture Map Dallas on December 21, 2017 at 2:28 p.m.

A new blow dry salon wants to make Frisco better tressed in 2018. Cherry Blow Dry Bar, based in Cherry Hill, New Jersey, will open its first Texas location at 6775 Cowboys Way, at The Star.

The Star, as in headquarters of the Dallas Cowboys and Dallas Cowboys Cheerleaders. As in a potentially amazing hair market.

Cherry provides "premium express services including blowouts, hair extensions, makeup services, and treatments," a news release says. The salon, set to open in January, will be the first of three that owner ​Shelly Maestranzi hopes to open in the Dallas-Fort Worth area over the next few years.

“I am excited to expand Cherry Blow Dry’s presence into Texas,” says Maestranzi in the release. “I wanted to open a business that would put a smile on every woman’s face, and give her the confidence that a ‘good hair day’ can give."

Cherry offers blowouts on wet or dry hair, starting at $35. The salon’s styling menu includes nine different hairstyles, from beachy waves and updos to braids and voluminous curls. Scheduled appointments and walk-ins are welcome. But Cherry also has three types of memberships, starting at $59 for two monthly blowouts.

Add-ons (which the menu calls, adorably, "the cherry on top") include hair extensions, scalp massages, makeup application, lashes, and even something called gray root "conceal spray." They'll arrange parties at the salon or have stylists come to your home. (Not to be confused with the new Dallas-based appcalled Cherry, which delivers nail services to your doorstep.)

Launched in Australia as The Blow Dry Bar in 2008, Cherry Blow Dry Bar has operated in the U.S. since 2013. There are 11 Cherry salons open throughout the country — in Florida, Georgia, New Jersey, Pennsylvania, Alabama, and Virginia — with 25 more under various stages of development, the company says. Three more Texas franchises are in the works, in Houston and Bryan-College Station; the College Station salon is under construction now.

So-called blow dry bars, where people can pop in for a quick wash-and-dry before work or hairstyling before an event, have become popular in recent years. Cherry joins other blow dry salons in the DFW area, including Drybar, Blo Blow, and The Hair Bar.

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